CREATIVE ARTWORKING @ LINNEY
As a Creative Artworker and then Junior Graphic Designer, I worked across a multitude of brands such as L’Oreal and Soap & Glory. I created and amended artwork to incorporate brand assets, creative concept and also store headers for the likes of Superdrug and Boots. I also worked on versioning various logos and artworks for McDonalds and Pizza Hut, whereby it was crucial to keep to exact brand guidelines and maintain consistency and fluidity throughout design work.
RECENT WORK
Graphic design, creative artworking, and branding and identity, are truly what I enjoy and love to do. My position at Linney as Creative Artworker and then Junior Graphic Designer, tuned my eye for detail and gave me firsthand experience of attaining to guidelines for commercial brands. I also learned a great deal in terms of balancing creativity with logistics and budgets, while still ensuring the client was happy. Beforehand, my BA and MA studies were both led with graphic design and creativity at the forefront. I have also began sharing my own personal work and experimentations on a personal design instagram account (above), so as to make my work more accessible and to collaborate further with other likeminded individuals. I have also successfully built on my procreate skills through combining my love of design with my love of animals, and specializing in pet pawtraits.
UNIVERSITY FINAL PROJECTS AT BA AND MA LEVEL
My full BA Visual Dissertation can be viewed here.
The site for my MA final project can be viewed here.
Throughout my BA studies I developed an appreciation for graphic design and typeface, and quickly realised my passion for creating design work within branding and concept/identity. I was also interning for Raw Print at the time, which enhanced my knowledge of print design and independent magazines further. I then went on to study MA Commercial Photography, and in my final project made magazine design a key element in bringing together my final project which was based on bending the norms of fashion photography, portraiture and subculture. This was more valuable experience in creating and applying cohesive brand guidelines.